Lead product designer at what3words and a lecturer at the London School of UX with 16 years of experience. I also offer 1 to 1 coaching on several topics and software, no pre-recorded videos.
All my latest work, talks, workshops, articles and awards
2025
App of the day Globally
Our what3words App was featured as the iOS App of the Day in 13 countries, including the USA, Singapore, Vietnam, Thailand, Malaysia, Laos, and Cambodia.
2025
Talk at Product Tank HCMC
Designing global products that thrive in local markets. The energy in this city is incredible!
2025
School of UX AI Lecture
All about demystifying all the AI buzzwords and show real world examples of AI and UX products (not just theoretical blah-blah).
2025
Launching Swiftcomplete
Addressing is complex, but good UX design can make filling in an accurate address feel effortless.
2024
Conference Talk at Push UX Munich
"How to prepare for a Zero UI future?" We explore this term at a high level and then dig into some specific examples.
2024
School of UX Design System Lecture
From setting up & sharing UI libraries with teams and keeping its structure atomic, to prototyping & micro-interaction, and developer handover.
2024
what3words App Rearchitecture
We redesigned the what3words app to make it easier for users to do what they already love more s simply and clearly.
2023
Conference talk at Interact London
I’ll be grounding this in tangible product design work and sharing the realities of designing for emerging platforms such as AR and VR
2023
Conference Talk at Business X Design London
Growing a product design system to solve the global addressing problemIncluded
2022
Conference Talk at Create Leicester
How to grow a UX team sustainably from start up to scale up
2021
Conference Talk at UX Conf London
How to design Accessible products without getting overwhelmed.
2020
From startup to global standard
The evolution of the what3words product design system
I don't want to waste your time or money so you'll get a full refund if you don't get value in the first 15mins.
ALL LEVELS
Free consultation
20mins
Free
If you aren't sure what you're after lets have a chat and I'll be honest if I can help or not.
ALL LEVELS
Career Coaching
45mins
45
From beginner to senior and C-suite, I provide honest insights on what it truly takes to advance your career realistically.
BASIC - ADVANCED
Figma
60mins
60
This is a continuation of a course that I run and update every year at the London School of UX (rated 4.8 on trust pilot)
BASIC - ADVANCED
Design systems
60mins
60
We'll cover system development and integrating Android Material Design and iOS Human Interface Guidelines
BASIC - ADVANCED
AI + UX
60mins
60
For beginners, we’ll cover the basics, and for experienced users, we’ll dive into advanced prompt design.
BASIC - INTERMEDIATE
Notion
60mins
60
This focuses on simplifying complex information and streamlining workflows to help you stay focused on your goals.
Contact me on iposooa@gmail.com